Hourly bidding

Hourly bidding takes into account that conversion rates change throughout the day. For example, clicks during the night are less likely to result in purchases compared to daytime clicks.

A click during the day is more likely to lead to an order than one at night. This conversion rate curve can vary slightly for each product or marketplace.

Advigator imports hourly data (Amazon Marketing Stream) for your products, calculates this curve, and adjusts bids per click for each hour of the day. If you check your targeting at 3 AM, you'll see lower bids per click compared to noon. This highly optimized strategy allows you to:

• Avoid wasting budget during the night

• Allocate the budget during high-converting hours

• Have more budget at the end of the day when your competitors may have exhausted theirs.