Advigator
Advigator.comDashboard
  • Video tutorials
    • What is Advigator?
    • Start campaigns
    • Bulk Operations
    • Sponsored Brand campaigns
    • Analytics
    • Negative targeting
  • Customization
    • Custom targeting bidding
    • Custom campaign group
    • Change campaigns/portfolio name
    • Change sub-campaign budget allocation
    • Import data from another product
    • Pause keyword harvesting
  • Troubleshooting
    • Low impressions
    • Missing Sponsored Brands
    • Missing products
    • No accounts found
  • FAQ
    • Campaign structure
    • Targeting size
    • Launch a new product
    • Archive obsolete products
    • Increase sales
    • Overwritten changes
    • Tracking Advigator changes
    • Merge two accounts
    • Different payment methods per Amazon accounts
    • Agency billing strategies
    • Glossary
  • Learn Amazon Ads
    • Amazon Ads 101
    • Amazon Ads console vs Advigator
    • Listing optimization
Powered by GitBook
On this page

Was this helpful?

  1. FAQ

Glossary

Keyword vs Customer search term

The "Customer Search Term Report" in Amazon Advertising shows you the exact words or phrases people type into Amazon when they're looking for something. This is different from a keyword, which is what you, the seller (you), choose to target in your ads to match these search terms.

Let's use an example with a keyword in Phrase or Broad match:

  • Keyword (what you set up): "yoga mat"

    This is a term you decide to target in your ads. You hope it's what people will search for when they want to find products like yours.

  • Search Term (what customers actually type): "thick yoga mat for beginners"

    This is a specific phrase someone typed into Amazon's search bar. They're looking for a particular type of yoga mat.

In a Phrase match, your ad might show up when someone searches for "yoga mat" along with other words before or after it, like "thick yoga mat for beginners" because it includes your exact phrase "yoga mat."

So, the "Customer Search Term Report" helps you see what real customers are searching for, and understanding the difference between search terms and keywords helps you fine-tune your ads to reach the right people.

PreviousAgency billing strategiesNextAmazon Ads 101

Last updated 10 months ago

Was this helpful?