# Campaign structure

### Campaigns

Each campaign group contains multiple campaigns for each ad formats (Sponsored Products, Display, Brand, and Video). 

* 2 x Sponsored Products (Manual + Auto)
* 1 x Sponsored Display
* 1+ Sponsored Brand (Product collection or Carousel)
* 1+ Sponsored Brand Video (Brand video and Single video)

### Products

Each campaign in the group promotes the variations of that specific product.

### Ad Groups

Each campaigns include:

• 3 ad groups for match types (Exact, Phrase, Broad)

• 1 ad group for Product Targeting

• Optionally, additional ad groups for automatic expressions based on category. 1 named "Expensive" to promote competitor products with higher selling prices. 1 named "No Prime shipping eligible" to promote competitor products not eligible for Prime.

{% @mermaid/diagram content="flowchart LR
Z\[Campaign Group]
Z --> A\[Sponsored Products Manual]
Z --> B\[Sponsored Products Auto]
Z --> C\[Sponsored Display]
Z --> D\[Sponsored Brand]
Z --> E\[Sponsored Brand Video]

```
A --> A1[Keywords Exact]
A1 --> A1A[Variation ASIN A]
A1 --> A1B[Variation ASIN B]
A1 --> A1C[Variation ASIN C]

A --> A2[Keywords Phrase]
A2 --> A2A[Variation ASIN A]
A2 --> A2B[Variation ASIN B]
A2 --> A2C[Variation ASIN C]

A --> A3[Keywords Broad]
A3 --> A3A[Variation ASIN A]
A3 --> A3B[Variation ASIN B]
A3 --> A3C[Variation ASIN C]

A --> A4[Product Targeting]
A4 --> A4A[Variation ASIN A]
A4 --> A4B[Variation ASIN B]
A4 --> A4C[Variation ASIN C]

B --> B1[Auto expressions]
B1 --> B1A[Variation ASIN A]
B1 --> B1B[Variation ASIN B]
B1 --> B1C[Variation ASIN C]

C --> C1[Product targeting]
C1 --> C1A[Variation ASIN A]
C1 --> C1B[Variation ASIN B]
C1 --> C1C[Variation ASIN C]

D --> D1[Keywords Exact]
D1 --> D1A[Variation ASIN A]
D1 --> D1B[Variation ASIN B]
D1 --> D1C[Variation ASIN C]

D --> D2[Keywords Phrase]
D2 --> D2A[Variation ASIN A]
D2 --> D2B[Variation ASIN B]
D2 --> D2C[Variation ASIN C]

D --> D3[Keywords Broad]
D3 --> D3A[Variation ASIN A]
D3 --> D3B[Variation ASIN B]
D3 --> D3C[Variation ASIN C]

D --> D4[Product Targeting]
D4 --> D4A[Variation ASIN A]
D4 --> D4B[Variation ASIN B]
D4 --> D4C[Variation ASIN C]

E --> E1[Keywords Exact]
E1 --> E1A[Variation ASIN A]
E1 --> E1B[Variation ASIN B]
E1 --> E1C[Variation ASIN C]

E --> E2[Keywords Phrase]
E2 --> E2A[Variation ASIN A]
E2 --> E2B[Variation ASIN B]
E2 --> E2C[Variation ASIN C]

E --> E3[Keywords Broad]
E3 --> E3A[Variation ASIN A]
E3 --> E3B[Variation ASIN B]
E3 --> E3C[Variation ASIN C]

E --> E4[Product Targeting]
E4 --> E4A[Variation ASIN A]
E4 --> E4B[Variation ASIN B]
E4 --> E4C[Variation ASIN C]
```

" %}


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