Campaign structure

Learn more about the structure of campaigns created by Advigator.

Campaigns

Each campaign group contains multiple campaigns for each ad formats (Sponsored Products, Display, Brand, and Video).

• 2 x Sponsored Products (Manual + Auto)

• 1 x Sponsored Display

• 1+ Sponsored Brand (Product collection or Carousel)

• 1+ Sponsored Brand Video (Brand video and Single video)

Products

Each campaign in the group promotes the variations of that specific product.

Ad Groups

Each campaigns include:

• 3 ad groups for match types (Exact, Phrase, Broad)

• 1 ad group for Product Targeting

• Optionally, additional ad groups for automatic expressions based on category. 1 named "Expensive" to promote competitor products with higher selling prices. 1 named "No Prime shipping eligible" to promote competitor products not eligible for Prime.