> For the complete documentation index, see [llms.txt](https://docs.advigator.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.advigator.com/video-tutorials/analytics.md).

# Analytics

{% tabs %}
{% tab title="🇺🇸  English" %}
{% embed url="<https://customer-v3tbrtm8t884po6r.cloudflarestream.com/3230f39fbfdd157c98c90a41642b19b6/watch>" %}
{% endtab %}

{% tab title="🇮🇹  Italian" %}
{% embed url="<https://customer-v3tbrtm8t884po6r.cloudflarestream.com/9d4f6291bfb7a7cf05348e11482d5ac3/watch>" %}
{% endtab %}

{% tab title="🇸🇦 Arabic" %}
{% embed url="<https://customer-v3tbrtm8t884po6r.cloudflarestream.com/633950558ac4a5e47f9d4b476f5ebfd9/watch>" %}
{% endtab %}
{% endtabs %}

### FAQ

* **I just signed up and have historical data. Why is it empty?**\
  Historical data from external campaigns is not shown in Analytics. However, it is imported and used as a starting point.<br>
* **How often are the data updated?**\
  Every 24 hours. Customers have 7-14 days to purchase after clicking, so the ACOS may appear higher in the last few days due to pending order attribution.<br>
* **How do I read the search terms generated by SP auto + phrase/broad?**\
  Select a product from the sidebar, go to "Search terms," click on filters (top-right), and check only "Targeting Auto" and "Phrase, Broad."<br>
* **How do I change the reporting currency?**\
  Click "USD ($)" in the top-right menu of the Analytics section.


---

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