Campaigns budget allocation

In Advigator, you set a daily budget for the campaign group, and then it's optimally distributed among the sub-campaigns like Sponsored Products Manual/Auto, Sponsored Display, Sponsored Brand, and Sponsored Brand Video.

For example, if you put $100 in the campaign group, we might allocate it like this:

Ad type% of daily budget

Sponsored Products Manual


Sponsored product Auto


Sponsored Display


Sponsored Brand


Sponsored Brand Video


The total budget will be what you set, but how it's split among the ad types can change.

How is it allocated?

Each day, we look at how much budget each ad type actually used on average in the past few days.

If some campaigns had extra budget left over, we shift it to campaigns that were close to using theirs up.

This means you don't have to worry about how much budget to give each ad type anymore, just set the total budget for the whole group.

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