Sponsored Brand

Create a Sponsored Brand campaign with a custom image, headline and logo

This is an example of a Sponsored Brand campaign. It appears at the top of the search results page.

How to create the creative ad with Advigator

Let’s start by enabling the “Sponsored Brand” format.

then go to Creative Ads > Add Sponsored Brand

Step 1: Select a custom image

Here you will be able to see lifestyle images already uploaded to “Amazon Creative Assets.” You can add new photos directly into Amazon Ads and save them as “Lifestyle images” or by clicking on “Upload a new file.” If you want to create a Sponsored Brand campaign without any custom images then click on “Skip custom image” in the upper right corner.

Step 2: Logo, headline and ASIN

Select a logo, enter an headline and choose up to 3 products to show. If you chose a custom image then you can also choose no asin.

The headline should be relevant with the product and image, and not use pressuring language (Amazon Ads policy).

No ideas for headline? Download our free Chrome extension and get inspiration from other similar products.

Step 3: Review and send for approval

Review your creative and send it for approval to Amazon. The Amazon moderation team will review it within 24 hours. If approved, your ad creative will automatically be active in your sponsored Brand campaign, otherwise you will receive an email with the reason for rejection. If rejected you will have to delete the creative and create a new one that meets Amazon Ads guidelines